MELTY & CO
Melty & Co. is a bold, joyful ice cream brand built for people who never grew out of chasing the ice cream truck. We blend nostalgic flavors with a fresh, playful visual identity - designed to make everyday moments feel a little sweeter.
The goal was to capture that classic ice cream truck feeling - jingles, sprinkles, chasing down the block - and give it a modern twist. A color palette built happy, light, and a little loud on purpose. A playful, bold brand built to stop people mid-scroll and pull them straight into nostalgia.
