01 The Foundation

WHAT'S INCLUDED:

This is for you if you're ready for more than the basics. Thoughtfully designed to build out a fuller identity with the structure and consistency to carry your brand further.

Timeline: 2 weeks

Investment: $2,800

Payments for this package is divided into three installments over the course of the branding process, with the first payment due at onboarding.

Start Project

Brand strategy + creative direction (tone, audience, positioning)
3 Initial logo concepts
1 finalized logo system: primary, secondary, standalone wordmark + logomark, social media icon + favicon
Color Palette (primary & secondary)
Typography selection with basic usage notes
4-6 page detailed brand guidelines document
2 custom packaging or product mock-up scenes
2 rounds of revisions

02 The Signature

WHAT'S INCLUDED:

This is for you if you want a brand identity that's fully developed, from strategy through execution. Thoughtfully designed to work across every part of your business, with the depth and detail a growing brand needs.

Timeline: 4 weeks

Investment: $4500

Payments for this package is divided into three installments over the course of the branding process, with the first payment due at onboarding.

Start Project

Brand strategy + creative direction: tone of voice, target audience positioning, and competitor reasearch
5 distinct logo concepts
Full logo suite: primary, secondary, wordmark + logomark, social media icon + favicon, logo badge, submark, black and white versions
Complete color system
Advanced typography system with hierarchy and usage rules
2 custom brand pattern designs
10-15 page brand guidelines document
2 custom social media mock-up scenes
4 custom packaging or mock-up scenes
2 ready to launch social media post template
2 pieces of marketing collateral design
4 rounds of revisions

The Process & FAQ's

01 Let's Get Started

To begin our journey, you'll start by filling out the inquiry form. From there, I'll reach out via email to schedule a quick 15-minute discovery call. We'll chat about your business, where you're at, and your goals. After our call, I'll send over my brand questionnaire for a deeper dive into your brand, audience, and creative direction. Once that's complete, I'll put together a proposal, outlining your recommended package, deliverables, timeline, and payment plan.

If we're a great fit, we'll move forward with contract signing and onboarding, and the fun part begins - bringing your brand to life!

02 Onboarding

+ first payment (due at contract signing)
+ client onboarding form

03 The Design

+ brand strategy
+ creative direction
+ 2 mood boards
+ initial logo concept
+ color palette and typography system
+ brand presentation
+ client feedback
+ revisions
+ second payment
+ mock up scenes and collaterals

03 The Delivery

+ finalizing files
+ final payment
+ brand guidelines
+ all files delivered via shared folder
+ launching

FAQ's

I just want a logo, do you offer?

Here's the honest truth: a logo on its own won't do much to help your customers remember you. It's the full identity - your colors, your typography, the way everything works together - that tells your story, brings out the right feeling, and makes your brand instantly recognizable everytime you show up. A logo is the spark, the identity is what actually makes it memorable.

What are brand guidelines?

Brand guidelines are a reference document that shows how to use everything in your brand identity - your logo, colors, typography, and more - consistently and correctly. Think of it as the rulebook that keeps your brand looking and feeling the same whether its on your website, business card, or a social media post. It typically covers things like logo spacing and placement, color values, typeface pairings, and do's and dont's for how your brand should and shoudn't be used. It what makes your brand stays recognizable no matter what who's using the files or where they show up.

Do you offer installments?

Yes! Every package is split into installments so you're not paying everything upfront, with the first payment due at onboarding to kick off the project.

What does revision process looks like?

Our revision process is designed to refine and perfect your chosen concept, each project includes dedicated revision rounds where you submit consolidated feedback - such as tweaking colors, adjusting typography, or fine tuning your logo and spacing in a single set rather than one by one. Revisions are meant for polishing the approved creative direction - requesting a completely new concept or revising previously approved strategic decisions falls outside the scope of a standard revision and requires an add on quote.

What type of businesses do you specialize in?

While my sweet spot is helping small business owners, I easily adapt to work with new ventures at every scale - whether you are a boutique start up, a scaling mid-sized company, or a larger business launching across any industry. My focus is purely on crafting brand identities from scratch for new entries into the market, giving you a strong foundation to launch with confidence.

Ways to work together